Question 1

Better segmentation of leads

Accepted Answer

Better segmentation of leads, allows you to focus your message on the right people at the right time.

Question 2

Avoid duplicate sending of emails

Accepted Answer

Avoid duplicate sending of emails. Also, it’s important to proactively scrub your database on a regular basis to eliminate duplicate contacts as they come in.

Question 3

Uniformity is critical for a clean database

Accepted Answer

Uniformity is critical for a clean database. These things need to be thought of in the lead generation formats. Example: If leads type their own country, rather than you preemptively offering a drop down, you may end up with inconsistent results such as U.S., America, USA, etc…

Question 4

There is a real risk of hurting a pending deal

Accepted Answer

There is a real risk of hurting a pending deal if you email the wrong marketing material
to key prospects during a sales cycle. Sit down and come up with a strategy with your Sales Team for a more personalized feel for future consumers.

Question 5

Eliminate junk contacts

Accepted Answer

Eliminate junk contacts. It is common to get incorrect information when a lead fills out your
form. Some anonymous leads will write in  abcd@gmail.com  or  blah@blah.com  to avoid sharing their real contact information. You don’t want these leads dirtying your database.

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